Wednesday, August 28, 2013

Bloomberg's Takeover Bid for BlackBerry, the Business Mobile Marriage

Now that JPMorgan and RBC have been hired as investment banking advisers to actively find a sale for BlackBerry, when will a Bloomberg bid or talks about it finally be released?

Emerging markets in Asia and the business community are now re-signing with BlackBerry after the Z10/Q10 release gained solid traction. Bloomberg has a solid core of 300,000 direct-terminal users worldwide, with over 900,000 when including shared access. Bloomberg also has a magazine readership with Businessweek worldwide in a variety of languages that will serve as a core consumer base for Bloomberg.

Since the release of the Z10 with its fast OS and full size smartphone look, smart phone users finally have a new larger screen to upgrade. The Q10 has the same faster OS but with the traditional keyboard that long-term loyal BlackBerry users AKA "CrackBerry" users like the president of the United States, Barack Obama prefer. This may not move the needle within traditional US markets, but if growth can be found in fast growing markets and slowly regain the business user in North America and Europe that could be the best way forward for BlackBerry.

Few outside of finance know but Bloomberg has been encouraging financial third parties to create special APPs; mainly for BlackBerry users that would smoothly integrate Bloomberg financial data at a corporate level for various banks and securities firms. The Android wave of growth has been strong and BYOD (Bring Your Own Device) has even started within financial firms, but no major mobile virus has spread yet. This BlackBerry security advantage will be another reason for Bloomberg to takeover BlackBerry and ensure a secure mobile future for the most secure business platform.

Long before Facebook, Bloomberg was already the oldest Social Media platform making BlackBerry a logical extension.

Lets hope JPMorgan or RBC will announce the talks once they begin as it seems to be the most logical takeover bid for both sides.

For more Buy-Side and Sell-Side roles in Asia-Pacific, contact our TMJ Partners Japan & Asia Finance team.

Tokyo                                                              Tokyo
      Mark Pink                                            Shinichi Nagasawa


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